Many businesses struggle with high customer acquisition costs (CAC), but one company achieved the impossible—reducing monthly CAC by ¥210K through a strategic ¥300K annual SEO budget. How did they do it?
The High Cost of Customer Acquisition
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Traditional marketing channels often inflate CAC due to inefficiencies. Paid ads, for instance, can drain budgets without guaranteeing conversions. This company identified SEO as a sustainable alternative, focusing on long-term organic growth.
Strategic SEO Investment: Where Every Yuan Counts
Instead of spreading the budget thinly, they prioritized high-intent keywords and optimized landing pages. By targeting niche queries with lower competition, they maximized ROI while minimizing wasted spend.
Content That Converts: The Hidden Lever
High-quality, intent-driven content became their secret weapon. By addressing customer pain points through in-depth guides and case studies, they attracted qualified leads, reducing reliance on expensive ad campaigns.
Data-Driven Decisions for Continuous Improvement
Regular audits and performance tracking ensured every yuan was accounted for. They doubled down on top-performing pages and cut underperforming ones, refining their strategy monthly.
The Result: A Leaner, More Profitable Funnel
Within a year, their CAC dropped by ¥210K monthly, while organic traffic surged. The lesson? A well-executed SEO strategy isn’t an expense—it’s a profit multiplier.
Could your business replicate this success? Start by auditing your CAC and reallocating budget to high-impact SEO efforts.